The Zback has been selected as a finalist of the ISPO BrandNew Awards - Winter Edition 2005. The ISPO BrandNew Awards is given during the ISPO trade show in recognition of the quality and the innovativeness of athletic products.

The jury of the ISPO BrandNew Awards Winter 2005 edition met on November 25, 2004 and selected the best innovation worldwide out of 158 products in the competition. This year’s success is knocking at Zsport's door: A growing company specialized in the manufacturing of support athletic bras. The quality of Zsport's products has already allowed the company to be chosen by the French Olympic Medical Sports Committee.

The Zback was voted one of the finalists out of 33 of the finest athletic products for the year 2005. This athletic bra with an embedded thirst quencher was developed in 2004 at Zsport. This patented concept was designed specifically for women.

Zsport who is in the process of successfully entering the athletic market will feature the Zback at the ISPO BrandNew village from February 6 thru 9, 2005 in Munich, Germany.